Scotland will host a festival of golf this summer when it welcomes three world class events to East Lothian. It is expected that around 80,000 fans will visit the stunning stretch of coastline when the Aberdeen Standard Investments Mens and Ladies Scottish Opens and The Scottish Senior Open will take place there over the next six weeks.
Following on from 2018 when Scotland hosted no less than seven world class golf events, the country which gave golf to the world, will once again welcome superstars from both the mens and womens games. The spectacular summer kicks off this week with the ASI Scottish Open, which is being staged at The Renaissance Club, North Berwick for the very first time.
VisitScotland is investing more than £2 million into this summer’s golf events, with golf tourism worth an estimated £286m to the economy and supporting around 4,700 jobs, these events ensure Scotland remains at the forefront of world golf.
VisitScotland Regional Director for East Lothian Neil Christison said: “The staging of these high profile sporting events - the Aberdeen Standard Investments Scottish Opens and The Scottish Senior Open - have an immense impact on tourism in East Lothian and surrounding areas, attracting golf fans from across Scotland and beyond. With its range of 21 courses, high quality accommodation, food & drink and visitor attractions, East Lothian really does live up to its name as Scotland’s Golf Coast."
“Golf is a vital part of the visitor economy with the ripple effect felt in shops, hotels, restaurants and a wide variety of other businesses across the region."
“Golf tourism is worth £286m to the country annually – and around £21.5million to East Lothian alone. In addition, as we look towards The Solheim Cup taking place at Gleneagles in September, the global spotlight will once again be focussed on Scotland as the Home of Golf and a world-leading golf destination.”
The Scottish Open itself will attract tens of thousands of spectators to the East Lothian course to watch the likes of Rory McIlroy, Henrik Stenson and American’s Rickie Fowler and Justin Thomas. Not only that, but it will be beamed globally into millions of homes by a network of broadcasters including Sky Sports in the UK and throughout the United States by NBC, all of which helps to promote Scotland, the Home of Golf as a fantastic golf tourism destination.
No less than three weeks later the best in the womens game will get their chance to play for the biggest purse on the Ladies European Tour. The co-sanctioned ASI Ladies Scottish Open takes place from the 5th – 11th August, also being played at The Renaissance Club for the first time. Fans can expect a strong player field from the LPGA and LET including defending champion Ariya Jutanugarn, Team Europe Solheim Cup captain and North Berwick native Catriona Matthew and the 2018 Womens British Open champion Georgia Hall.
And the action doesn’t stop there.The biggest event in the womens golf, The Solheim Cup, takes place at Gleneagles from the 9th – 15th September. This is the 16th edition of the biennial event and it aims to be the biggest ever European staging and the most family-focused one in its history, with around 100,000 spectators expected to make the trip to Perthshire.
The action returns to East Lothian from 16th-18th August when The Scottish Senior Open heads back for a second year to Craigielaw Golf Club, while our amazing year of golf comes to a close with the Alfred Dunhill Links Championship at St Andrews, Carnoustie and Kingsbarns.
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-VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
-25 July 2019 marks the 50th anniversary of the Development of Tourism Act 1969 which led to the creation of an official Scottish Tourist Board, and the origins of VisitScotland.
-Throughout, 2019, VisitScotland is celebrating the achievements of Scotland’s tourism industry through a series of dedicated activities which will look back over tourism in the past 50 years.
-The organisation’s key objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
-This will be supported by five overarching strategies: Marketing, Events, Quality and Sustainability, Inclusive Tourism, International Engagement.
-The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
-Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). This represents about 5% of total Scottish GDP
For holiday information on Scotland go to http://www.visitscotland.com